To overcome perceived anti-incumbency, Orissa CM Naveen – who was BJP’s ally until 2009 and professes to maintain equidistance from both the saffron party and Congress — has focused on his image as a clean politician, his popularity with women voters, welfare schemes such as Kalia (cash assistance for farmers) while highlighting the alleged neglect of Odisha by the Centre.

from Times of India https://timesofindia.indiatimes.com/india/19-years-in-office-and-frontrunner-still-naveen-looks-for-a-high-five/articleshow/68418236.cms