Rahul Gandhi reinvented himself twice in the last 15 years. In his latest avatar, he reinvented himself to take on the mighty juggernaut of Prime Minister Narendra Modi and BJP president Amit Shah. The three versions of Rahul Gandhi roughly coincide with the three positions he has held in the party - general secretary, vice-president and president which is holding currently.

from Times of India https://timesofindia.indiatimes.com/india/election-results-why-rahul-gandhi-3-0-failed-to-click-in-2019-lok-sabha-polls/articleshow/69463452.cms