While pawning gold has long been an option for quick funds in a country that is the world’s second-biggest consumer of the yellow metal, several lenders told Reuters of unprecedented demand as people struggle to secure loans from banks grappling with bad debt and a shadow lending industry stung by a liquidity crunch.

from Times of India https://timesofindia.indiatimes.com/business/india-business/indians-pawning-the-family-gold-amid-credit-crunch/articleshow/70784616.cms