South pole’s elemental and positional advantages make it a suitable pit stop for future space exploration that is the reason why not only countries like the US, Russia and China but even private companies like Blue Origin and Space X are planning Moon hubs in that region.

from Times of India https://timesofindia.indiatimes.com/india/world-eyeing-chandrayaan-2-data-as-well-explore-the-unexplored-isro-chief/articleshow/70761602.cms