‘Rice pulling’ is a term used by conmen claiming that the rice grains they possess have special powers to attract or pull any object towards them. The conmen convince their prospective victims that such rice grains bring luck and are capable of increasing wealth.

from Times of India https://timesofindia.indiatimes.com/city/visakhapatnam/andhra-pradesh-doctor-family-kill-self-after-losing-rs-5-5cr-in-rice-pulling-con/articleshow/70967039.cms