Cricket pundits believe day-night games can address Test cricket's dwindling attendance in most venues and BCCI aggressively marketed India's maiden pink-ball Test, illuminating prominent city landmarks in pink and overall creating a buzz around the match.

from Times of India https://timesofindia.indiatimes.com/sports/cricket/news/sourav-ganguly-wants-india-to-play-pink-ball-tests-in-every-series/articleshow/72343633.cms