In a major rebranding initiative, Hindustan Unilever has announced that it will stop using the word 'Fair' in the brand name 'Fair & Lovely'. Unilever had come under pressure to for its presence in skin lightening products after Johnson & Johnson exited the market following a global momentum gathering steam against racism following the killing of George Floyd in Minneapolis in Minnesota.

from Times of India https://timesofindia.indiatimes.com/business/india-business/hindustan-unilever-to-drop-fair-from-fair-lovely/articleshow/76620813.cms