Digital gold sales aren’t new to India, with mobile wallets and platforms offering the product. However, jewelers had so far shied away from selling such products online, restricting them to their stores as the bulk of purchases in India are still made in person.

from Times of India https://timesofindia.indiatimes.com/business/india-business/jewelers-sell-1-gold-online-as-indians-warm-up-to-internet-buys/articleshow/86604094.cms